Seeking and resisting compliance [electronic resource]
להגדלת הטקסט להקטנת הטקסט- ספר
This title provides a solid foundation for the theory and research surveys. The book focuses solely on how people produce rather than respond to, persuasive messages.
כותר |
Seeking and resisting compliance [electronic resource] : why people say what they do when trying to influence others / Steven R. Wilson. |
---|---|
מוציא לאור |
Thousand Oaks, Calif. London : SAGE |
שנה |
c2002 |
הערות |
Description based upon print version of record. Includes bibliographical references (p. 349-376) and indexes. English |
הערת תוכן ותקציר |
Cover Contents Preface 1 - What Is Persuasive Message Production? 2 - The Traditional Approach to Message Analysis 3 - Alternative Approaches to Message Analysis 4 - The First Generation 5 - The Second Generation 6 - Discourse Perspectives on Persuasive Message Production 7 - Cognitive Perspectives on Persuasive Message Production 8 - Producing Persuasive Messages in Context 9 - The Future of Theory and Research on Persuasive Message Production References Author Index About the Author |
היקף החומר |
1 online resource (xii, 393 p.) |
שפה |
אנגלית |
מספר מערכת |
997010707304605171 |
תצוגת MARC
יודעים עוד על הפריט? זיהיתם טעות?