العودة إلى نتائج البحث

Seeking and resisting compliance [electronic resource]

لتكبير النص لتصغير النص
  • كتاب

This title provides a solid foundation for the theory and research surveys. The book focuses solely on how people produce rather than respond to, persuasive messages.

العنوان Seeking and resisting compliance [electronic resource] : why people say what they do when trying to influence others / Steven R. Wilson.
الناشر Thousand Oaks, Calif.
London : SAGE
تاريخ الإصدار c2002
ملاحظات Description based upon print version of record.
Includes bibliographical references (p. 349-376) and indexes.
English
رقم الرف Cover
Contents
Preface
1 - What Is Persuasive Message Production?
2 - The Traditional Approach to Message Analysis
3 - Alternative Approaches to Message Analysis
4 - The First Generation
5 - The Second Generation
6 - Discourse Perspectives on Persuasive Message Production
7 - Cognitive Perspectives on Persuasive Message Production
8 - Producing Persuasive Messages in Context
9 - The Future of Theory and Research on Persuasive Message Production
References
Author Index
About the Author
الشكل 1 online resource (xii, 393 p.)
اللغة الانكليزية
رقم النظام 997010707304605171
MARC RECORDS

أتعرفون المزيد عن هذا العنصر؟ وجدتم خطأ ما؟