בחרו את שפת העמוד:
שפה נוכחית
כניסה עם גוגל
כניסה עם פייסבוק
Make your website sell [electronic resource]
להגדלת הטקסט להקטנת הטקסט- ספר
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer.
| כותר |
Make your website sell [electronic resource] : the ultimate guide to increasing your online profits / Jed Wylie. |
|---|---|
| מוציא לאור |
London : Marshall Cavendish Business |
| שנה |
c2012 |
| הערות |
Description based upon print version of record. English |
| הערת תוכן ותקציר |
Cover Title Copyright Contents Introduction Chapter 1: Get Into the Web Owner's Mindset Owning the Internet Thinking Like an Online Entrepreneur Time: Friend of the Website Delays: Enemy of the Website Confidence Running a Website in Bad Times Lessons From History Getting Your Website's Priorities Right The Strategy Chapter 2: Find the Right Web Design Partner DIY or Professionally Developed? A Brief History of Web Designers Where to Begin Your Search Getting to Know Them Getting to Know Their Technical Prowess Getting to Know Their Business Sense Location, Location, Location (Or, Does Geography Really Matter?)Working with Freelancers: The Low-Cost Solution How Much Should Your Website Cost? Writing a Brief Chapter 3: Plan and Build Your Website Legal Nasties Planning and Time Scales The Specification Phase The Design Phase The Site Build Testing Usability Study Going Live Project Management Entering Content Chapter 4: Discover the 7 Principles of Internet Marketing Principle 1: Customer Profiling Principle 2: The Many Pillars of Marketing Principle 3: Testing Principle 4: The Doubling MindsetPrinciple 5: The Internet Equation Principle 6: The Success Pyramid Principle 7: The Real Customer Value Chapter 5: Get Instant Traffic to Your Website How Does Google AdWords Work? Setting Up Your Account Selecting Profitable Keywords Writing Compelling Adverts Conversions and Analysing Results Tracking Offline Conversions The Ultimate Google Strategy Why You Should Use AdWords Before SEO Landing Pages Chapter 6: Build Lasting Relationships with Your Customers Your Email Strategy Knowing Your ListBuilding a List Building an Online Relationship: Getting Started Building an Online Relationship: Crafting Powerful Emails Chapter 7: Turn Visitors into Customers Writing Winning Copy Conversion Tactics Ecommerce Sites Action Thinking Organising Your Content Split-testing Your Landing Pages Which Webpages Should You Focus On? Chapter 8: Get Lasting Traffic to Your Website What is Search Engine Optimisation (SEO)? How are Your Website's Rankings Calculated? Picking the Perfect Keywords for SEO Onsite and Offsite SEOOnsite SEO Techniques Offsite SEO Techniques The Target Page Chapter 9: Analyse and Grow Getting the Most Out Of Your Analytics Setting Up Google Analytics The Anatomy of Reports Visitor Reports Traffic Sources Reports Goals Reports Ecommerce Reports Content Reports Chapter 10: Lights, Camera, Action! Appendixes Sample Project List Specification Questions Negative Keywords Acknowledgements Your VIP Invitation |
| היקף החומר |
1 online resource (595 p.) |
| שפה |
אנגלית |
| מספר מערכת |
997010719186805171 |
תצוגת MARC
יודעים עוד על הפריט? זיהיתם טעות?
