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The SAGE handbook of political advertising [electronic resource]
להגדלת הטקסט להקטנת הטקסט- ספר
The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.
| כותר |
The SAGE handbook of political advertising [electronic resource] / editors, Lynda Lee Kaid, Christina Holtz-Bacha. |
|---|---|
| כותרים נוספים |
Political advertising |
| מוציא לאור |
Thousand Oaks, Calif. London : SAGE |
| שנה |
2006 |
| הערות |
Description based upon print version of record. Includes bibliographical references and index. English |
| הערת תוכן ותקציר |
Cover Contents List of Tables List of Figures PART I: An International Context for Political Advertising 1 - Political Advertising in International Comparison 2 - Methodologies for the Study of Political Advertising PART II: Political Advertising in Commercial Broadcasting Systems 3 - Political Advertising in the United States PART III: Political Advertising in Public Television Systems 4 - Political Advertising in the United Kingdom 5 - Election Broadcasts in France 6 - Political Advertising in Spain and Portugal 7 - From Electoral Propaganda to Political Advertising in Israel 8 - Political Advertising and Democracy in Brazil9 - Political Advertising in Chile PART IV: Dual Systems of Public and Commercial Political Advertising 10 - Political Advertising in Germany 11 - Political Advertising on Television in the Nordic and Baltic States 12 - Polispots in Greece: Between Partisanship and Media Logic 13 - Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad 14 - TV Political Advertising in Italy: When Politicians Are Afraid 15 - Political Advertising in Mexico 16 - Political Advertising in Australia and New Zealand 17 - Political Advertising in Japan, South Korea, and TaiwanPART V: Political Advertising Developments in Evolving Democracies 18 - A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia 19 - Political Communication and Advertising in Poland 20 - Political Advertising in Hungarian Electoral Communications 21 - Fifteen Years of Televised Political Advertising Developments in Bulgaria 22 - Political Advertising in a "New" Democracy: The Czech Republic 23 - Persuading Voters and Political Advertising in Turkey 24 - Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia25 - Deficient Democracies, Media Pluralism, and Political Advertising in West Africa 26 - Political Advertising in South Africa PART VI: Comparisons and Conclusions 27 - Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects Index About the Authors |
| היקף החומר |
1 online resource (xi, 492 p.) : ill. |
| שפה |
אנגלית |
| מספר מערכת |
997010713157505171 |
תצוגת MARC
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