The virtual customer : a new paradigm for improving customer relations in libraries and information services / edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.
IFLA Satellite Meeting (2004 : São Paulo)
ספרכותר |
Customer relations [electronic resource] / Victoria J. Farkas, editor. |
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מוציא לאור |
New York : Nova Science Publishers |
שנה |
c2011 |
הערות |
Description based upon print version of record. Includes bibliographical references and index. English |
הערת תוכן ותקציר |
Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson -- Customer relationship dissolution following mergers and acquisitions : reasons, counterforces, and consequences / Christina Oberg. |
סדרה |
Business issues, competition and entrepreneurship |
היקף החומר |
1 online resource (172 p.) |
שפה |
אנגלית |
מספר מערכת |
997010709000005171 |
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