Making sense of business reference [electronic resource] a guide for librarians and research professionals
להגדלת הטקסט להקטנת הטקסט- ספר
A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.
כותר |
Making sense of business reference [electronic resource] a guide for librarians and research professionals / Celia Ross. |
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מוציא לאור |
Chicago, Ill. : American Library Association |
שנה |
c2013 |
הערות |
Includes index. English |
הערת תוכן ותקציר |
Contents Preface Chapter 1: The Business Reference Question Chapter 2: The Business Reference Resource Chapter 3: Company Research Chapter 4: Industry Research Chapter 5: Company Finance Chapter 6: Investment Research Chapter 7: Consumer Research and Marketing/Advertising Chapter 8: Business(and Other) Statistics Chapter 9: International Business Chapter 10: Small Business Chapter 11: Other HandyBusiness Reference Resources and Tips Chapter 12: Business Reference Wrap-Up Stumpers Index |
היקף החומר |
1 online resource (202 p.) |
שפה |
אנגלית |
מספר מערכת |
997010700697405171 |
תצוגת MARC
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