חזרה לתוצאות החיפוש

Making sense of business reference [electronic resource] a guide for librarians and research professionals

להגדלת הטקסט להקטנת הטקסט
  • ספר

A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

כותר Making sense of business reference [electronic resource] a guide for librarians and research professionals / Celia Ross.
מוציא לאור Chicago, Ill. : American Library Association
שנה c2013
הערות Includes index.
English
הערת תוכן ותקציר Contents
Preface
Chapter 1: The Business Reference Question
Chapter 2: The Business Reference Resource
Chapter 3: Company Research
Chapter 4: Industry Research
Chapter 5: Company Finance
Chapter 6: Investment Research
Chapter 7: Consumer Research and Marketing/Advertising
Chapter 8: Business(and Other) Statistics
Chapter 9: International Business
Chapter 10: Small Business
Chapter 11: Other HandyBusiness Reference Resources and Tips
Chapter 12: Business Reference Wrap-Up
Stumpers
Index
היקף החומר 1 online resource (202 p.)
שפה אנגלית
מספר מערכת 997010700697405171
תצוגת MARC

יודעים עוד על הפריט? זיהיתם טעות?