Hollywood 1938
لتكبير النص لتصغير النص- كتاب
In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.
العنوان |
Hollywood 1938 : Motion Pictures' Greatest Year / Catherine Jurca. |
---|---|
الطبعة |
1st ed. |
الناشر |
Berkeley, CA : University of California Press |
تاريخ الإصدار |
[2012] |
ملاحظات |
Description based upon print version of record. English |
رقم الرف |
Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Hollywood Looks at Its Audience -- Part One. The Campaign -- Part Two. The Films -- Conclusion: Motion Pictures' Worst Year -- Appendix 1 -- Appendix 2 -- Notes -- Notes |
الشكل |
1 online resource (285 p.) |
اللغة |
الانكليزية |
تأريخ حقوق الملكية الفكرية |
©2012 |
رقم النظام |
997010706792905171 |
MARC RECORDS
وسوم
- Hollywood (Los Angeles, Calif.) - History - 20th century.
- Hollywood (Los Angeles, Calif.) -- History -- 20th century.
- Motion picture audiences - United States - History.
- Motion picture audiences -- United States -- History.
- Motion picture industry - Economic aspects - California - Los Angeles - History - 20th century.
- Motion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century.
- Motion pictures - California - Los Angeles - History - 20th century.
- Motion pictures -- California -- Los Angeles -- History -- 20th century.
- Motion pictures History 20th century California Los Angeles
- Motion picture audiences History 20th century United States
- Motion picture industry History Economic aspects Los Angeles California
- Music, Dance, Drama & Film
- Film
- Film industry (Motion pictures)
- nne Moving-picture industry
- Film audiences
- Filmgoers
- Moviegoers
- nne Moving-picture audiences
- Cinema
- Feature films History and criticism
- Films
- Movies
- nne Moving-pictures
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