Radio commercials
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Other Identifiers
- Radio form/genre terms guide, via WWW, Dec. 10, 2007(Advertising: Paid announcements, of any length, used to promote a product, service, person, or organization; UF Commercials, Political advertising, Promotional spots, Spots. Examples: Meier & Frank commercial spot, Weekend preview promotion spots)
- Wikipedia, Dec. 10, 2007(radio commercial; often called a spot to people in the business; a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of radio)
Wikipedia description:
In the United States, commercial radio stations generate most of their revenue by selling airtime for radio advertisements. These advertisements are paid for by a business or service in exchange for the station airing their commercial or mentioning them on air. The most common type of advertisement is the "spot commercial", which typically lasts no longer than one minute. Longer advertisements, often running for 45, 60, or more minutes, are known as "infomercials" and provide more detailed information about the promoted product or service. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting. Many of the relevant laws have remained relatively unchanged since the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures.
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