McCarthy, E. Jerome
Enlarge text Shrink text-
Save successfulThe item can be found in your Personal ZoneשגיאהLog in to your account to save
Information for Authority record
Other Identifiers
Sources of Information
- His An analysis of the use of marketing research in product development, 1958.
- His Basic marketing, 1987:t.p. (E. Jerome McCarthy, Ph. D.; Michigan State Univ.) pub. info. (b. 1928)