Rackham, Neil
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Information for Authority record
Sources of Information
- His Managing major sales, c1991:CIP t.p. (Neil Rackham) data sheet (b. 10/26/42)
- His SPIN selling, c1988:CIP t.p. (Dr. Neil Rackham; Huthwaite, Inc.)
- LC data base, 1/25/88(hdg.: Rackham, Neil)
Wikipedia description:
Neil Rackham is an author, consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill). Rackham has been a visiting professor at the University of Portsmouth, Cranfield School of Management, and the University of Sheffield, all in his native England, as well as at the University of Cincinnati, and is a frequent lecturer at conferences, business schools, and corporations around the world.
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