Pousttchi, Key, 1970-
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Personality
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System number
987007461868405171
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Information for Authority record
Name (Latin)
Pousttchi, Key, 1970-
Date of birth
1970-10-23
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Handbook of research on mobile marketing management, c2010:ECIP t.p. (Key Pousttchi) data view (b. Oct. 23, 1970)
- The Author's Handbook of research on mobile marketing management, c2010.
- v LCN
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Pousttchi Diskussion Digitale Transformation
Lehrstuhl WIuD (Diskussion), CC BY-SA 3.0 de
Wikipedia description:
Key Pousttchi (born 1970 in Rheine, Germany) is a professor of Business Informatics and Digitalization, author and entrepreneur. From 2015 to 2020 he held the SAP Endowed Chair at the University of Potsdam's Faculty of Economics and Social Sciences, where he was also the director of their Master of Science program in digital transformation, in co-operation with the Hasso-Plattner Institute. His research focuses on the impact of digitalization on everyday life, economy and society as well as on digital transformation strategies for traditional industries.
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