Gremler, Dwayne D.
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Personality
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System number
987007450388405171
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Information for Authority record
Name (Latin)
Gremler, Dwayne D.
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Zeithaml, Valarie A. Services marketing, 2005:CIP t.p. (Dwayne D. Gremler; Bowling Green State Univ.)
Wikipedia description:
Dwayne D. Gremler is a social scientist, academic, and author. He is a professor of Marketing, and a distinguished teaching and research professor in the Schmidthorst College of Business at Bowling Green State University (BGSU). Gremler's research interests span the fields of marketing with emphasis on service marketing and management. As per Scopus, his work has been cited 11,660 times.
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