Cappiello, Leonetto, 1875-1942
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System number
987007449863005171
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Information for Authority record
Name (Latin)
Cappiello, Leonetto, 1875-1942
Other forms of name
Cappiello, L. (Leonetto), 1875-1942
Date of birth
1875-04-09
Date of death
1942-02-02
Associated country
France
Italy
Field of activity
Cartoons and comics
Caricatures and cartoons
Commercial art
Posters
Occupation
Artists
Cartoonists
Illustrators
Gender
male
MARC
MARC
Sources of Information
- The Vintage Poster website, viewed May 7, 2022:Leonetto Cappiello biography (born in Livorno, Italy; he studied art with the idea of becoming a painter, but as a hobby he would make quick sketches of people, and found that these caricatures were always favorably received; up to World War I he used Vercasson as printer-agent; after that he used Devambez)
- Wikipedia, May 7, 2022(Leonetto Cappiello; born 9 April 1875; died in Cannes, 2 February 1942; an Italian and French poster art designer and painter, mainly lived and worked in Paris; no formal training in art; started his career as a caricaturist illustrating in journals; his first album of caricatures, Lanterna Magic, was made in 1896; in 1898 he moved to Paris, and his caricatures were published in Le Rire for the first time; he began to move away from caricature work toward posters; his first poster, for the newspaper Frou-Frou, was made in 1899; between 1901 and 1914 he created several hundred posters in a style that revolutionised the art of poster design, more relevant to the faster pace of the 20th century; also continued as a caricaturist; worked as an interpreter in Italy during World War I)
- Viénot, J.L. Cappiello, 1946.
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Cappiello : [photographie de presse] / Agence Meurisse
Agence de presse Meurisse. Agence photographique (commanditaire)
, Public domainWikipedia description:
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
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