Iyengar, Sheena
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Other Identifiers
- Sentaku no kagaku, 2010:t.p. (シーナ・アイエンガー = Shīna Aiengā [in kana]; Sheena Iyengar [in rom.])
- Huberman, G. Defined contribution pension plans, 2003 :t.p. (Sheena Iyengar ... Management Division, Columbia Business School)
- The art of choosing, c2010:eCIP t.p. (Sheena Iyengar)
- Columbia Univ. faculty WWW pages, April 20, 2010(Sheena S. Iyengar; author of The art of choosing, 2010; professor, Columbia Business School; Ph.D., Stanford Univ., 1997; B.S. and B.A., U. Penn., 1992; b. 1969)
Wikipedia description:
Sheena S. Iyengar is a Canadian born academic who is the S.T. Lee Professor of Business and Chair of The Management Department at Columbia Business School, and founder of a startup called Think Bigger Innovation. She is best known as an expert on choice, particularly for her "Jam Study." Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what people choose, and how decision making can be improved. She has presented TED talks on choice with over 7 million views and is the author of The Art of Choosing (2010) and Think Bigger: How To Innovate (2023). She is the recipient of numerous honors, including two Axiom Business Book Awards and The Thinkers50 Innovation award.
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