O'Keefe, Daniel J., 1950-

Daniel J. O'Keefe (born 1950) is an American communication and argumentation theory scholar. He is the Owen L. Coon Professor Emeritus in the Department of Communication Studies at Northwestern University. His research concerns persuasion and argumentation, with a focus on meta-analytic synthesis of research concerning persuasive message effects. This program of work often addresses the question of whether normatively good argumentation contributes to persuasive success. O'Keefe is the author of Persuasion: Theory and Research (ISBN 1452276676), a review of empirical research on persuasion. His work has been published in the Journal of Communication, Human Communication Research, Communication Monographs, Communication Theory, Communication Yearbook, Argumentation, Quarterly Journal of Speech, Argumentation and Advocacy, and other journals.