Underhill, Paco
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Personality
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System number
987007426695405171
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Information for Authority record
Name (Hebrew)
אנדרהיל, פקו
Name (Latin)
Underhill, Paco
Other forms of name
אנדרהיל, פאקו
Date of birth
1950
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Why we buy, 1999:CIP t.p. (Paco Underhill)
- הצרכן החדש - מה הוא רוצה?:
Wikipedia description:
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
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