Alderson, Wroe
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Personality
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System number
987007422972205171
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Information for Authority record
Name (Latin)
Alderson, Wroe
Date of birth
1898-09-27
Date of death
1965-05-30
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Area data service feasibility study, 1962:t.p. (Wroe Alderson)
- LC in OCLC, 12-2-88(hdg.: Alderson, Wroe)
Wikipedia description:
Wroe Alderson (September 27, 1898 – May 31, 1965) was an American marketing theorist who has been described as one of the most influential marketing scholars of the twentieth century and as the “father of modern marketing”. He was also an active member of the Religious Society of Friends, the Quakers.
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