Zaltman, Gerald
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Information for Authority record
- Harvard Business School WWW site, viewed June 9, 2025page of Gerald Zaltman (Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School; co-founder and senior partner in the research based consulting firm of Olson Zaltman Associates; Ph.D in sociology from The Johns Hopkins University, an M.B.A from the University of Chicago, and an A.B. in government from Bates College; positions at Northwestern University and the University of Pittsburgh before joining Harvard University in 1991)
- His Marketing, 1965.
- Information from 678 converted Dec. 17, 2014(prof. of marketing, Grad. Sch. of Business, & prof., health svcs. admin., Grad. Sch. of Health, U. of Pittsburgh; b. July 9, 1938)
- The Author's לקוחות - כיצד הם חושבים?
Wikipedia description:
Gerald Zaltman (born 1938) is an American market researcher who is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books. His newest book is Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making, (Stanford University Press, 2026). Other books include the international best selling How Customers Think (Harvard Business Press), and Marketing Metaphoria (Harvard Business Press, 2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior. Zaltman's academic specialization is in innovation, social change, and the representation of thought, which is expressed in a variety of publications throughout his career.
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