Dichter, Ernest, 1907-1991
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Information for Authority record
- Ernest Dichter research reports, 1937-1988:processing notes (Ernest Dichter; b. Aug. 14, 1907 at Vienna; d. Nov. 21, 1991 near Peekskill, N.Y.; pioneer in consumer motivational research; Ph.D. from the University of Vienna, 1934; came to the U.S. as a refugee, 1938; worked for the J. Stirling Getchell advertising agency and for the Columbia Broadcasting System at New York City; operated a consulting business under a variety of firm names, including the Institute for Research in Mass Motivations (1952) and the Institute for Motivational Research, Inc. (1955), in suburban Montrose, N.Y., and later at Croton-on-Hudson, N.Y., with branch offices in London, Zurich and Frankfurt, including the Ernest Dichter International Institut für Motiv- und Marketingforschung; the German and Swiss offices were continued after his retirement by others)
- Information from 678 field, converted July 27, 2014(psychologist)
- Marquis Who's who, via WWW, Oct. 31, 2008:(b. Aug. 14, 1907; d. Nov. 21, 1991)
- The psychology of everyday living, 1947.
- Author's The psychology of everyday living, 1947.
- The naked manager, c1974:t.p. (Ernest Dichter)
- הרגשות של סשה, 1977:
Wikipedia description:
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. His ideas significantly influenced advertising practices during the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As the United States entered the 1950s, a decade marked by heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.
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