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How to wear colors : with emphasis on dark skins / Charleszine Wood Spears.
Charleszine Wood Spears
BookLanguage:
שפה נוכחית
Color forecasting for fashion
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Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process-from how to put together a color palette to color theory and the way that colors behave-and helps you to build the combination of research and intuitive ski
| Title |
Color forecasting for fashion / Kate Scully, Debra Johnston Cobb. |
|---|---|
| Edition |
1st edition. |
| Publisher |
London : Laurence King Publishing |
| Creation Date |
2012 |
| Notes |
Description based upon print version of record. Includes bibliographical references and index. |
| Content |
Contents Introduction: Why We Study Color Forecasting Chapter 1: What is Color Forecasting? Why Do We Need Color Forecasting? The Color Forecaster An Art or a Science? Color Meaning and Symbolism Color Forecasting and Cultural Trends Market Segments, Brands, and Color Cycles Color Forecasting and the Supply Chain Color Forecasting for Local Markets The Role of Color Forecasting in the Supply Chain Chapter 2: Why and How Has Color Forecasting Evolved? The Development of Color in Apparel The Influence of the French Couture The First Color Forecasting Associations Ready-to-Wear and Fiber Manufacturers' Influence on ColorThe Fashion Press Enter Forecasting Runways and the Dissemination of Color Trend Services and the Textile Trade Shows Color Forecasting Today Major Apparel Textile Trade Shows The Development of Color Forecasting Chapter 3: The Language of Color Communicating in Color Perceptions of Color Color as Light: Understanding Additive Color Color as Pigment: Understanding Subtractive Color Color and Print Early Color Theory and the Evolution of the Color Wheel Contemporary Color Theory: Munsell, Itten, and Albers Building and Understanding the Subtractive Color WheelUsing the Color Wheel to Build Schemes Managing Color Communication Chapter 4: Understanding Color Cycles Fads, Trends, and Cycles The Length of Color Cycles What Drives Cycles in Color Preferences? Consumers and Trend Adoption The Bell Curve of Color Cycles Tradition in Color Cycles Historical Color Cycles Historical Color Cycles in Western Fashion From 1850 Chapter 5: Color Forecasting Tools and Methodologies Beginning the Color Forecasting Process The Practice of Observation Market Data and Analysis Design Thinking: From Observation to ConceptBuilding the Palette Timeline of a Season Chapter 6: Color Application From the Color Forecaster to the Retail Floor The Impact of Retail Classifications and Deliveries Color in Visual Merchandising Color in Context Limitations in Color Applications Beyond Apparel: The Influence of Color Trends What Does the Consumer Really Want? Chapter 7: Intuition and Inspiration in Color Forecasting What Drives the Creative Process? Inspiration is Elsewhere Intuition: The Inner Voice A Rewarding Craft Glossary Further Reading Index Credits and Acknowledgments |
| Series |
Portfolio Skills |
| Extent |
1 online resource (192 p.) |
| Language |
English |
| National Library system number |
997010713399005171 |
MARC RECORDS
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