Keshet Broadcasting

Keshet Media Group, also known as the Keshet Company (Hebrew: קשת, lit. 'Rainbow'), is an Israeli private mass media company headquartered in Tel Aviv. Its media and online news outlet Mako is one of the major Israeli ones. The company has operated Keshet Broadcasting, a television broadcast operator and a franchisee of Israel's Channel 2, from 1993 until November 2017. Since November 2017's licensing reform, it was rebranded in Israel as Keshet 12, a separate channel. Keshet shows original drama series, entertainment, current affairs, lifestyle shows, and foreign programs. Keshet's global production and distribution arm is Keshet International, and the company's digital branch is Mako, one of the top three most-visited websites in Israel. Keshet was established in 1993 and is one of Israel's largest media companies. Avi Nir has been the chief executive officer of Keshet since 2002. Keshet is responsible for shows including Prisoners of War (Hatufim), Rising Star (HaKokhav HaBa) and When Heroes Fly.