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Industrial marketing.
Ralph Samuel Alexander 1893-
BookLanguage:
שפה נוכחית
Business Marketing Face to Face [electronic resource]
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Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
| Title |
Business Marketing Face to Face [electronic resource]. |
|---|---|
| Publisher |
Oxford : Goodfellow Publishers Ltd |
| Creation Date |
2011 |
| Notes |
Description based upon print version of record. English |
| Content |
Acknowledgements 1An Introduction to Business Marketing A Slice of Life - Bare Essentials The Characteristics of Business Markets Types of Organisational Customers Types of Business Goods and Services The Characteristics of B2B Marketing B2B Marketing Mix Introducing Perceived Value The Importance of B2B Relationships 2Business Products and Services A Slice of Life - The Battle between Products and Services Product Characteristics Business Product Strategy Business services Service Processes The Product-Service Spectrum Product Life Cycle Technological Applications and the PLCStrategic Implications Arising from the PLC New Product Development (NPD) New Service Development Stages of Product/Service Innovation Development The Technology Adoption Life Cycle 3Organisational Buying Behaviour Slice of Life - Consulting with Consultancies Comparing Organisational and Consumer Buyer Behaviour Decision Making Units - Characteristics The Decision Making Process Influences Shaping Organisational Buying Behaviour Uncertainty, Risk and Relationships in OBB eProcurement 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background Relationship Marketing - Theoretical Foundations The Customer Relationship Life Cycle Differing Types of Relationships Partnerships and Alliances Trust, Commitment and Customer Satisfaction 5Strategy: Segmentation, Positioning and Pricing A Slice of Life - A Little Ray of Sunshine Segmentation Bases for Segmenting Business Markets Target Market Selection Barriers to Segmentation Positioning Pricing Leasing 6Marketing Channels A Slice of Life - User Journeys Function and Purpose of Marketing Channels Service OutputsChannel Flows Types of Distribution Channel Channel Roles and Membership 7Supply Chains, Channel Structures and Networks A Slice of Life - The Chain of Events Supply Chains Key elements in Supply Chain Management Principles of Supply Chain Management Marketing Channel Design Channel Configuration Channel Structure A Spectrum of Influence in Channel Structures Networks Electronic Channels 8Managing B2B Relationships A Slice of Life - Believing in the Relationship The Concept of Power Channel Conflict The Nature of Conflict Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships The Impact of Technology on Business Relationships eCommerce and Conflict Customer Relationship Management Systems 9Principles of Business Marketing Communications A Slice of Life - Evolution or Revolution? Defining Marketing Communications The Role of Marketing Communications The Tasks of Marketing Communication Strategy and Planning MCs Is it about Campaigns or Activities? B2B Branding Integrated Marketing Communications Channel-based Marketing Communications Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Extent |
1 online resource (344 p.) |
| Language |
English |
| National Library system number |
997011504743105171 |
MARC RECORDS
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