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Money games [electronic resource]

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Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.

Title Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
Publisher Stanford, Calif. : Stanford Business Books
Creation Date 2011
Notes Description based upon print version of record.
Includes bibliographical references and index.
English
Content Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Extent 1 online resource (306 p.)
Language English
National Library system number 997010712609805171
MARC RECORDS
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