חזרה לתוצאות החיפוש

In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.

כותר Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
מחבר/יוצר Mauborgne, Renée
מוציא לאור Boston, Mass : Harvard Business School Press
שנה ©2005
הערת תוכן ותקציר Preface --Acknowledgments --pt. 1.Blue ocean strategy --1.Creating blue oceans --2.Analytical tools and frameworks --pt. 2.Formulating blue ocean strategy --3.Reconstruct market boundaries --4.Focus on the big picture, not the numbers --5.Reach beyond existing demand --6.Get the strategic sequence right --pt. 3.Executing blue ocean strategy --7.Overcome key organizational hurdles --8.Build execution into strategy --9.The sustainability and renewal of blue ocean strategy --Appendix A --Appendix B --Appendix C --Notes --Bibliography --Index --About the authors.
הערות Includes bibliographical references (pages [223]-229) and index.
תיאור xv, 240 pages : illustrations
25 cm.
שפה אנגלית
מזהה ISBN1591396190
ISBN9781591396192
מספר מערכת 990041067070205171
קישורים תמונה קדמית
תמונה אחורית
תצוגת MARC

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