Brand NFL Making and Selling America's Favorite Sport
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Professional football today is an
Title |
Brand NFL Making and Selling America's Favorite Sport / Michael Oriard with a new afterword by the author. |
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Edition |
[New ed.]. |
Publisher |
Chapel Hill [N.C.] : University of North Carolina Press |
Manufacture |
Baltimore, Md. : Project MUSE |
Creation Date |
2010 |
Notes |
Description based upon print version of record. Includes bibliographical references and index. English |
Content |
The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. |
Extent |
1 online resource (343 p.) |
Language |
English |
Copyright Date |
©2010 |
National Library system number |
997010715938705171 |
MARC RECORDS
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