Brand NFL Making and Selling America's Favorite Sport

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Professional football today is an

Title Brand NFL Making and Selling America's Favorite Sport / Michael Oriard
with a new afterword by the author.
Edition [New ed.].
Publisher Chapel Hill [N.C.] : University of North Carolina Press
Manufacture Baltimore, Md. : Project MUSE
Creation Date 2010
Notes Description based upon print version of record.
Includes bibliographical references and index.
English
Content The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Extent 1 online resource (343 p.)
Language English
Copyright Date ©2010
National Library system number 997010715938705171
MARC RECORDS

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