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The effects of mass media

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Klapper, Joseph T.
  • Book
Title The effects of mass media / foreword by Paul F. Lazarsfeld.
Additional Titles Mass media.
Contributors Public Library Inquiry (Project)
Publisher New York : Columbia University, Bureau of Applied Social Research
Creation Date 1949
Notes "A report to the director of the Public Library Inquiry."
Cover-title.
Mimeographed.
Includes bibliography.
Content Memorandum 1 : The impact of mass media upon public taste -- Memorandum. 2 : The comparative effects of various mass media -- Memorandum 3 : The funtions andeffects of escapistic communication -- Memoranduam 4 : Mass media and persuasion -- Bibliography : 9 leaves at end.
Extent [192] 1. (Various pagings)
28 cm.
Language English
National Library system number 990028548810205171

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